Smooth StudioWAXING · EAST LONDON Book · 043 726 3390

The studio in Southernwood

Founded in 2020 by therapist Nadine Kruger with one mission: make professional waxing feel safe, clean and completely judgement-free.

Our story

Nadine opened Smooth after years of hearing clients' horror stories from salons that rushed, double-dipped or made them feel awkward about perfectly normal bodies. Her studio would be the opposite of all of that.

Today we are a small all-female team working from one quiet house-turned-studio in Southernwood. We keep bookings spacious so no one is hurried, use hard wax and sugar paste for comfort, and treat hygiene as something clients should be able to watch - not wonder about.

Our clients include students, grandmothers, surfers, brides and grooms. What they share is wanting hair removal handled professionally by people who take their comfort seriously.

Smooth Studio's treatment room prepared with fresh linen and waxing trolley

studio rules

Non-negotiables

  • Hygiene you can see

    No double-dipping ever. Fresh spatulas, screened beds, sanitised everything - openly.

  • Judgement-free zone

    Bodies are bodies. Every question is welcome, every client treated with the same respect.

  • Gentle by technique

    Hard wax, sugaring, proper prep - comfort comes from method, not just bravery.

Why clients choose us

  • Female therapists only for all intimate services
  • Private rooms with proper draping - no curtains
  • Sugaring available for sensitive, reactive skin
  • First-timer care plans with WhatsApp support
  • Honest pricing - packages beat per-area rates clearly listed

Call 043 726 3390 Book an Appointment