One of the most common delays in launching a new online store comes down to one thing: content. While the design and functionality are handled by your web team, only you can provide the unique product information and branding that will make your store yours. Here’s a checklist of what you need to get your eCommerce website up and running smoothly.
1. Your Logo and Brand Colours
Your logo sets the tone for your entire store. Along with this, provide your brand colours or any specific style guidelines. This helps create a consistent, recognisable look for your customers.
2. Product Images
Clear, high-quality images are essential. Each product should ideally have multiple images showing different angles, sizes, or variations. If you don’t have professional photos yet, use clean backgrounds and good lighting for DIY shots.
3. Product Titles and Descriptions
Write product names that are clear and descriptive. Your product descriptions should include key features, dimensions, benefits, and any care or usage instructions. The more informative, the better.
4. Pricing and Variants
Include your product prices and any variations (e.g., size, colour, quantity options). If you offer discounts or promotional pricing, be sure to list that too.
5. About and Contact Information
Customers like to know who they’re buying from. Include an “About Us” blurb that tells your story, as well as contact details like an email address, phone number, or social media links.
6. Delivery and Returns Policy
Make sure your delivery options and return policies are clearly written. This builds trust and prevents confusion post-purchase. Don’t forget to include expected delivery times, shipping costs, and how returns are handled.
7. Payment Methods
Let us know which payment gateways you’d like to use—PayFast, PayPal, card payments, EFT, or others. We’ll integrate and test these during setup.
8. Category Structure
Group your products into categories to make browsing easy. For example: “Clothing”, “Gadgets”, “Homeware”. This helps with both navigation and SEO.
📦 We Make It Easy
When you order our ready-made eCommerce website, we’ll send you a checklist to collect everything we need. You provide the content, and we’ll build your online store around it—professionally and efficiently.
Need help creating product descriptions or sizing charts? Our team can assist with copywriting and structure to make your store shine.
