This is one of the most common questions from small business owners.
Facebook Page Pros
- Free to set up
- Easy to manage
- Good for engagement
Facebook Page Cons
- Limited customisation
- Poor Google ranking power
- Platform dependency
Website Pros
- Full branding control
- Search engine visibility
- Structured SEO
- eCommerce capability
- Professional perception
The Best Strategy
- Use both.
Your website acts as your digital headquarters, while Facebook drives traffic and engagement.
If you’re looking to compete in markets like Cape Town, a standalone website gives you a serious advantage.