Presell page is important to increase the conversion for the product that you promote. Crafting a good and successful presell page will help you to bring more visitors to your product sales page. The more visitors you can bring to your product sales page, the more profit you will make. So, crafting a good presell page is important if you want to make your marketing campaign successful. Here are some preselling techniques you can use to increase your landing page conversion:
1. Don’t go straight to product promotion
This is one rule that you must adhere. You shouldn’t go straight to promote your product in the first paragraph. In fact, preselling is not about promoting your product to your audience. It is about creating a strong bond between your product and your audience. Make sure that you don’t apply any promotion method in your presell page.
2. Provide information first
To maximize conversion rate in your presell page, make sure to provide a useful information first for your visitors. This information should be easy to do and give your visitors motivation to solve some part of their problem. If you can provide this kind of information, you can easily build trust.
3. Persuade your readers
A successful presell page should be able to persuade your readers to do what you want them to do. In this way, you should say to your readers words that can motivate them and persuade them to solve their problem. Please note that the words that you write on your presell page should be able to motivate your readers and persuade them to do what you want them to do.
4. Play with your reader’s emotion
Emotion is a powerful tool for you to make your visitors buy your product. If you are able to trigger some emotions that will make your visitors wanting to solve their problem, you will be able to guide them to your product page easily. Make sure that you can trigger some emotions in your readers and make them want to follow your solution.
5. Make them curious
Curiosity can lead your visitors to buy your product, if you do this carefully. Using questions and clues will make them curious about your solution. This is the main thing that you will do in your presell page. You will make your readers curious about your offer and eventually want to visit your product page with readiness to buy whatever you offer them.
6. Show that you really love and trust the product
In your presell page, you should really give your trust and love to the product that yo promote. You don’t need to do this obviously, but you can do this subtly throughout your presell page. This will increase your conversion and success rate. If you show them that you really love the product that you promote, they will trust you more.
7. Use unique conversation
Don’t use rigid conversation and complicated language when you write your presell page. Make sure to use the conversational style as you would do when you converse with your readers directly. Use your unique communication style and make sure that you don’t copy how other people are talking. Just use your unique style and see how much of your readers will love you more.
Use those techniques when you write your presell or landing page. They will help you to bring more buyers to your offer.